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The Elements of Successful Propaganda: “repetition; a catchy slogan; color; a specific objective; a kernel of truth; concealment; and timing.”

2018-06-01

By instinct or design, [Trump’s] attack on Mueller meets many of the requirements for a successful misinformation campaign that the British author A. J. Mackenzie listed in his 1938 book, “Propaganda Boom”: repetition; a catchy slogan; color; a specific objective; a kernel of truth; concealment; and timing.

from John Cassidy’s online piece in the New Yorker May 30, 2018

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